Who is Terry?
You may be thinking, “what’s the deal with the gorilla, why is it called Terry, and why the sunglasses?!”
Long story short(ish)…
A few years ago, we launched a campaign using animal puns. Black and white pictures of animals were accompanied with puns about our services. The jokes were mainly pretty terrible, but we enjoyed it, and our partners seemed to as well. We even found that people were joining in on social media, creating their own puns (usually much better than ours). The gorilla image was particularly popular.
At the same time, we had grown bored of the traditional marketing practices in our industry and were experimenting with some “guerrilla marketing” tactics. Then it dawned on us… maybe we could do some “gorilla marketing”. Maybe we’d been spending too much time coming up with puns!
It started small. We would turn up at events with a large toy gorilla that we had named “Terry”, and he would find his way onto other people’s stands. At one point he was “kidnapped” and held to ransom by some of our friends in the industry, and this went viral online, with lots of people getting involved and posting photos of themselves with Terry. Since then, he’s had a series of adventures, and his presence has become pretty much ubiquitous. Terry’s popularity has continued to grow, and now we wouldn’t be without him. He’s been with us all over the world and has even joined us up mountains.
How long will he choose
to stay with us?
Who knows. But for now at least, we’re very proud to have Terry as part of the team. Our clients even receive their very own “son of Terry” when they sign up with us.
And the name? Well, for those of you who are not familiar with English slang, the name “Terry” is often abbreviated to “Tel”. Get it? Sorry, we really do like terrible wordplay!
And the sunglasses? Well, we just think he looks cool.
